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Brand Promotion in Pinterest

January 23rd, 2012

Boticca.com, popular new unique jewelry and fashion accessory worldwide marketplace, has made it even easier for customers to talk about their favourite pieces, having incorporated 2012′s most innovative and creative new social media sharing platform, Pinterest.

Boticca.com, the online showcase for unique fashion jewelry, bags and accessories from the best of emerging independent design talent worldwide, has declared that it has added the ‘Pin It’ button to its website, allowing users to easily share their favourite work on the successful new social pinboard tool, Pinterest.

Boticca COO and co-founder, Avid Larizadeh, said of their use of the burgeoning social network, “We have found that users of Pinterest are creative, look for inspiration and endeavour to find beautiful and unique designs; precisely what Boticca designers offer. We came to the conclusion that it made sense to find an easy way for Pinterest users and Boticca designers to connect.”

“We constantly seek to give our designers up-to-date tools to help publicise their work and expand their business through everything from Facebook stores to the “Pin It” button.”

With its principal base in London, Boticca.com searches worldwide for top independent design talent, creating a feel of international discovery by linking them with a worldwide customer base. Selling everything from ear cuffs to unique bags and silk scarves, the site displays a massive range of one-of-a-kind, gorgeous pieces.

Boticca.com has taken on board over 250 emerging designers from 40-plus countries, making well over 6,000 pieces of jewellery and fashion accessories available for sale, and is fast-becoming the world’s favourite online platform for jewelry and accessories. And its secret weapon is that it connects customers instantly with the world’s most talented independent designers, and making it both easy and exciting for them to discover top notch jewellery, handbags and fashion accessories with an interesting backstory. The marketplace is run by a knowledgeable team of fashion experts, stylists, designers and collectors, all of whom work to explain the culture, stories and inspiration behind all the products.

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